Sony ,the Japanese Giant has decided to rethink its mobile phone strategy in recent months and suddenly realised that standing alone as a Single mobile phone entity may have a better fighting chance to survive in the churning mobile phone market.
Sony finally took over their joint venture Sony Ericsson on Feb 15 , and renamed its new subsidiary as Sony Mobile Communications, which is now wholly owned by Sony So that it should have access to Sony’s assets, including its PlayStation game library and vast library of movies and TV Shows from its Sony Pictures entertainment production arm.
Sony felt this is an important move because they understood New Media ‘s consumer are always having a Smart Handheld device with them at all times and the platform that offers the most exclusive and widest range of Digital media content will justify its Survival in the New Media era .
Sony Mobile chief marketing officer, Mr Steve Walker, said: We needed to be a part of something bigger to have a degree of success , and consumer of Sony must be always satisfied and we need to show consumers that value of buying into a bigger Sony promise not just in phone but in connected devices.
Sony Mobile latest phones are dual-core device, there are plans for faster quad – core models, but that is not the main drive and Sony’s dedication to the Android Platform is unlikely to change also although Sony Mobile is not against adding more to its portfolio.
Said Mr Walker : We are open to alternatives, At the end of the days , it is what the users picks up and what that trajectory is. We don’t see a necessary thing to run to something else , but it is a dynamic world and we don’t know how the market will be three of four years down the line.
With such concept , Sony has been trying hard to come out with design which are exclusively innovative for the platform so that consumers would want to use and the recent launch of the Sony’s New Tablet - S does sports a outstanding design with a totally different design compared to most conventional tablet especially its Unique wedge design, proving to its competitors and Fans that its latest tablet P is a Complete drastic overhaul of the tablet concept.
SONY ‘s Tablet P is a Foldable device, with a 5.5- inch screen on each half, in the closed position, both screens are safety position into a nice fit .The Tablet S when open to extreme flat, it display a full a 9.4in screen with 1280 x 800-pixels resolution. The display is crisp, clear and produces excellent colours.
The Tablet S is powered by a dual-core nVidia Tegra 2 1GHz processor and is able to handle demanding graphics applications such as HD videos and games from Sony Vault of digital Games content . The Tablet is able to sustain normal use for up to eight hours or more.
The Tablet also comes with an 5-megapixel rear camera and a 0.3-megapixel front facing camera. The rear camera takes pretty good photos .
Content can be displayed in two ways, it can be made to first appear just on the top screen, with the bottom portion working as the on-screen keyboard , or stretched across both screens. The display itself it split right across , so the bar does not lock anything, think of it as two halves a photo pulled apart . Users will need to get used to the gap in the middle.
For screen games, the bottom screen acts as the on-screen touchpad control , and the top screen act as the displays.
Game enthusiasts would welcome to note that the Tablet S runs a whole suite of Sony certified PlayStation games. This means you can load PlayStation games just as you would on the Xperia Play smartphone.
The Tablet S also includes a micro USB port and SD card slot for user to easily transfer photos and files via the File Transfer app in the applications menu.
Preloaded apps
Like other Smartphone , Sony's choice of preloaded apps are quite excellent with the most common provided includes the Music Player, Video Player, Gallery, Social Feed Reader, Remote Control and SelectApp.
Select App |
Sony's customers who has preinstalled Sony product in their home will be able to use a dedicated app which is able to transform the Tablet S into a Sony reinstalled Remote Control which lets user to easily operate their Sony ‘s home electronics product (such as a Blu-ray/DVD Player or HDTV) via your Tablet .An useful Sony app - the SelectApp will be able to access to Sony's webstore. This webstore recommends useful apps for the Tablet and let user access to trove of Sony Digital entertainment ‘s products all within reach thru the Tablet S